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Where to Buy Authentic Panettone in Rome
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It goes without saying that Rome takes Christmas seriously — Vatican City is home to the pope, after all. Every year, starting in November, the Eternal City begins gearing up for the holiday season, with twinkling lights illuminating the cobblestone streets, Christmas markets selling ornaments and gifts, and panettone — the big domed Christmas cake — appearing on shelves in supermarkets, bakeries, and gourmet food stores.
According to legend, panettone was invented on Christmas Eve in 1495 at the royal court of Ludovico il Moro in Milan when the dessert burned and the head chef was left scrambling. His young assistant Toni hastily made some dough sweetened with eggs and sultanas and enriched with butter and egg yolks. Afterwards, word of the delicious dessert spread and people started calling it pan de Toni (Toni’s bread).
Perhaps more plausible is the theory that the word panettone derives from affixing the suffix -one (denoting something large) to the word pane (bread), essentially meaning “large bread.” The typical panettone weighs around a kilo (2.2 pounds), has a soft brioche-like texture, and is studded with raisins and candied orange peel. The challenge comes from the long, double leavening process, kickstarted by a stiff sourdough starter called “lievito madre.” After proofing and baking, the panettone gets hung upside down for eight to 12 hours to prevent it from collapsing under its own weight.
And though the Milanese might contend that their panettone is the best, bakers all over Italy have taken up the challenge — for it is a notoriously difficult product to make — and even compete for the title of best panettone at events like the Coppa del Mondo del Panettone and the expo Panettone Maximo, which takes place in Rome every year. Since moving to the Eternal City in 2019, I’ve made it my mission to try as many of them as possible. These are my favorites.
Vizio
Food & Wine / Photo by Marco Scichilone
In 2023 and 2024, this artisanal bakery near the Vatican took home the prize for the best chocolate panettone. Run by third-generation baker Dalila Esposito, whose family is behind the historic Pasticceria Antonelli just outside of Rome, and her partner Simone Cavallo, Vizio bakes superlative panettone using high-quality butter and flour with a natural leavening process.
Olivieri 1882
Photo by Ey Studio
The best panettone overall in F&W’s taste test is the one by Olivieri 1882, a bakery with 140 years of history. Now run by the sixth generation of bakers, Olivieri 1882 is located in the Veneto region, but you can find the brand’s panettone at a handful of stores in Rome, including Eataly, Rinascente, Magnifico, Ambrosia, and Gastronomia Ercoli. Though it’s most famous for the classic panettone, the bakery makes a wide variety of flavors, including new ones like the limited-edition dulce de leche and dark chocolate (my personal favorite). If you buy the panettoni in Italy, they cost roughly half as much as they do in the U.S.
Pasticceria Gruè
Photo by Federica Cioccoloni
A couple of blocks from the charming Quartiere Coppedè, award-winning Pasticceria Gruè run by husband and wife Felice Venanzi and Marta Boccanera makes some of the best panettone in Rome. In addition to the classic panettone, they offer several other flavors, including the Gianduoso with dark chocolate and hazelnuts from Piedmont and the Caramela with apples and salted caramel, which my husband and I ordered this year. If you want to be sure to get one, it’s best to order in advance.
Pepe Mastro Dolciere
Photo courtesy of Pepe Maestro Dolciere
Every year, my husband and I end up eating a couple of panettoni by this award-winning bakery near Naples. The dough is incredibly rich and buttery — a true Christmas indulgence. My husband prefers the classic panettone, but my favorite is the decadent pistachio panettone, which is glazed and studded with pistachios and comes accompanied by a dense pistachio spread. Pepe Mastro Dolciere panettone is sold at a handful of shops in Rome, including Dolciumi Onorati near Piazza Navona and Antica Enoteca Beccaria near Piazza del Popolo.